The Founder
Emily Rose Grey is the founder of Grey Area Consulting, a boutique strategy firm that bridges institutional insight with startup agility, helping early-stage ventures and nonprofits develop a clear vision and execution for growth.
With 10 years of professional experience, Emily Rose founded Grey Area Consulting in 2022, applying her unique background as an:
Institutional Allocator
Managing Bank of America's ETF platform; providing investment recommendations for Ultra-High-Net Worth investors representing $4 Trillion in advised wealth.
Product Specialist
Designing & executing GTM Strategy for the $30B GBTC, the first and largest Bitcoin fund in the world, and being the subject matter expert in direct sales meetings & investor pitches.
Entrepreneur
Applying her proprietary consulting frameworks, evaluation models, and marketing principles to grow a diverse book of business from scratch.
Whether advising blockchain protocols, assessing the market fit of investment products, or applying business principles to the NGO space, Emily Rose brings a rare mix of technical expertise, cross-sector fluency, and keen understanding of target demographics to help bold ideas gain traction—and grow with purpose.
